What's new ...

Marketing materials are now available for the 13th Annual SEA Conference which will be held February 22nd and 23rd at the Hilton Hotel in Lisle, Illinois.  Materials include:

Informational brochure
11 X 17 Poster
Keynote speaker flyer
Juried College Art Competition flyer
$1,000 Artistic Business Plan Pitch flyer
Scholarship information
Sponsorship information - exhibit space, program ads, etc.

You are welcome to download the materials from our website or we would be happy to mail materials out to you.

To download materials, please click here.
To request materials via mail, please click here.
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Marketing

Arts organizations--theatres, museums, galleries--face the many of the same challenges individual artists face. To help them, the Arts & Business Council operates several programs, including the ArtsMarketing.org Web site.

This section called Practical Lessons in Marketing provides a thorough tutorial in all facets of marketing.

Though it's targeted at arts organizations--nearly all the principles and most of the tactics can be applied directly or adapted to an individual artist's needs.
Display # 
# Web Link Hits
1   Link   Why is Marketing Important?
The answer's not as obvious to some as others. This article points out that as much as you might like to, you can't just make art--you've got to market it and yourself. At Artistsregister.com, by Jim Rea.
1390
2   Link   How NOT to Sell Art
If you want to sell, here's what not to do. Despite the negative title, a very useful set of tips by Alan Bamberger. 		334
3   Link   Closing a Sale
Maybe you're not comfortable acting as a salesperson. All the more reason to read this quick primer on how to close a deal.
184
4   Link   Selling Art
There are lots of excuses for not selling. But if you're flexible and creative in your approach, you won't need to make any excuses.
 		1146
5   Link   Movie Marketing Madness
Movie marketing news, reviews, and opinion by Chris Thilk. 		289
6   Link   Become Famous in Your Own Town
Don't neglect your own back yard--it can be your best market.
 		1190
7   Link   Writing Press Releases
This short, sweet and contains this hopeful news: You don't have to be a great writer to write a good press release. 		1227
8   Link   Self-Marketing for Artists
Musician Bradley Sowash shares his experiences about what's worked and what hasn't in his career.
 		268
9   Link   Paying A Company to Market Your Art
Alan Bamberger writes on the pros and cons of hiring someone to market your work, and how to choose a firm.
331
10   Link   Online Galleries
Here's a directory of a sampling of online galleries, maintained by the Artist Help Network.
175
11   Link   The Skinny on Online Galleries
Virtual galleries mean you're not limited to bricks-and-mortar exhibition spaces anymore. But you need to be as serious and careful about online spaces and you do physical galleries. 		228
12   Link   Don't Waste Money Buying Art Gallery or Dealer Mailing Lists
Direct mail marketing works for lots of businesses, including the arts. Without question, maintaining your own list is a necessity. But whether buying others' lists is worthwhile is worthwhile varies. Here's one point of view, and a caveat. 		360
13   Link   Sell Art Successfully in Tough Times
Tough economic times don't have to mean no sales. By being aggressive and creative, you can sell your way through lean times.
 		309
14   Link   Indie Music Promotion
Bob Baker's blog of news, notes and ideas on music marketing, self-promotion, artist empowerment, and more.
 		215
15   Link   ArtNetwork
ArtNetwork teaches artists the fine art ofr marketing their art. There are free resources here and several books. 		471

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